Exploring Theater: Advertising and Marketing in Theater
Household Spending: Who Spends How Much on What
Business Reference Guide: Studies in Marketing & Advertising
Business Reference Guide: E-Commerce & Retail Merchandising
Finding a Career: Careers If You Like Writing
Business Reference Guide: Global Marketing & Public Relations
Business Reference Guide: Strategies in Marketing
Agile PR: Expert Messaging in a Hyper-Connected, Always-On World
Secret Sauce: How to Pack Your Messages with Persuasive Punch
You've Got 8 Seconds: Communication Secrets for a Distracted World
Best Customers: Demographics of Consumer Demand
Food in America: The Past, Present, and Future of Food, Farming, and the Family Meal
Capturing Loyalty: How to Measure, Generate, and Profit from Highly Satisfied Customers
Extraordinary PR, Ordinary Budget: A Strategy Guide
Business Reference Guide: Understanding Applied Statistics
Principles of Business: Marketing