Exploring Theater: Advertising and Marketing in Theater
Building a Successful Social Venture
Best Customers: Demographics of Consumer Demand
Business Reference Guide: E-Commerce & Retail Merchandising
Agile PR: Expert Messaging in a Hyper-Connected, Always-On World
Finding a Career: Careers If You Like Writing
Extraordinary PR, Ordinary Budget: A Strategy Guide
Driving Digital: The Leader's Guide to Business Transformation Through Technology
You've Got 8 Seconds: Communication Secrets for a Distracted World
Business Reference Guide: Strategies in Marketing
Principles of Business: Marketing
Capturing Loyalty: How to Measure, Generate, and Profit from Highly Satisfied Customers
Business Reference Guide: Global Marketing & Public Relations
Food in America: The Past, Present, and Future of Food, Farming, and the Family Meal
What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint