Stereotypes: The Incidence and Impacts of Bias
Ethical Living: Ethical Fashion
Authenticity: Building a Brand in an Insincere Age
The Promise and Perils of Technology: Filter Bubbles and You
Looking Forward: Filter Bubbles and Targeted Advertising
Encyclopedia of Major Marketing Strategies
The Business and Culture of Sports: Society, Politics, Economy, Environment
Branding with Powerful Stories: The Villains, Victims, and Heroes Model
Methods in Consumer Research: New Approaches to Classic Methods
Digital and Information Literacy: Tweeting with a Purpose
Popular Fads and Crazes through American History
Analyzing the Issues: Critical Perspectives on Media Bias
Household Spending: Who Spends How Much on What
Exploring Theater: Advertising and Marketing in Theater
Building a Successful Social Venture
Who's Buying at Restaurants and Carry-Outs