Understanding the Executive Branch: Inside the Department of Commerce
The SAGE Handbook of Consumer Culture
The American Marketplace: Demographics and Spending Patterns
Agile PR: Expert Messaging in a Hyper-Connected, Always-On World
You've Got 8 Seconds: Communication Secrets for a Distracted World
What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint
Driving Digital: The Leader's Guide to Business Transformation Through Technology
Food in America: The Past, Present, and Future of Food, Farming, and the Family Meal
Best Customers: Demographics of Consumer Demand
Principles of Business: Marketing
Business Reference Guide: Studies in Marketing & Advertising
Extraordinary PR, Ordinary Budget: A Strategy Guide
Business Reference Guide: Strategies in Marketing
Secret Sauce: How to Pack Your Messages with Persuasive Punch
Business Reference Guide: E-Commerce & Retail Merchandising
Business Reference Guide: Global Marketing & Public Relations
Capturing Loyalty: How to Measure, Generate, and Profit from Highly Satisfied Customers